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Traditionally Accountants have been seen as something to be feared and a necessary evil, but things are changing.  Accountants need to look at their attitude to their clients and perhaps rethink the approach they use.  Many people feel daunted and intimidated by a visit to the Accountant and this need not be the case.  Adopting a new approach will ensure that Accountants keep their clients longer and are able to better understand the needs of the individual.

Applied Accountancy is a vibrant forward looking Accountancy Practice based in Maidstone, Kent. Owned and led by Paul Baker, a young, energetic and successful Accountant who came from a family of Accountants. Paul has eradicated the myth that Accountants are severe and unfriendly and it is this approach which has led to his success. Clients of Applied Accountancy are given a personal yet professional service and made to feel completely at ease when they visit the practice.

There is no stuffy atmosphere here, instead clients are treated on a one to one basis and are always guaranteed to speak directly to Paul who will help them with whatever problem or question they may have. Paul says that “I wanted to get away from the image of a grey suited accountant who is unapproachable, and enjoy the fact that I can build long term relationships with my clients”

Accountancy does not need to be a cold, daunting prospect and Applied Accountancy are breaking the mould in Kent and offering their clients a unique service which is tailored to the individual needs of every client. Business’s have enough to concern themselves with and dealing with an Accountant should not be an unpleasant experience, Applied Accountancy are moving forward and taking their clients with them. Paul says “I like to get involved with our clients business and not be someone who our clients see perhaps once a year, we want our clients to succeed and offer all assistance to them in order to reach this goal.” Applied Accountancy, the future of Accounting

Accountants should be looking at this approach and replicating it as it can only be a good thing for both clients and Accountants.

Saffiere Dunstan-Saffrey is an innovative and passionate Interior Designer who has spent long periods working with clients in France, she is now based in Maidstone and looking forward to taking up the Design challenge in her new surroundings. She is a outgoing, passionate individual with an effervescent personality that rubs off on people.  Saffiere is committed to bringing Interior Design into the realms of everyone. Interior Design is her daily passion and her attitude toward it is unique.

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